The Project
Enhance the Jellysmack brand both for external and internal use. Creating a diverse array of graphic elements that authentically convey Jellysmack's values: creativity, positivity, and tech innovation.
The Why and How
Our goal was to create a lasting brand message resonating with both internal teams and online communities through vibrant colours and dynamic animation.
Expanding on Red Antler's 2021 branding, the internal design team developed comprehensive guidelines detailing Jellysmack's communication strategy. As a motion designer, I brought these elements to life, ensuring their ease and efficiency of use. This involved creating a diverse range of assets, including animated titles, Instagram stories, personalised captions, social media stickers, and more. Through these elements, we aimed to embody Jellysmack's vibrant energy and positivity, nurturing a culture of creativity and optimism across communication channels.
Through the use of animated assets,
Jellysmack amplifies digital storytelling,
enriching the viewer experience and fostering
meaningful connections with the audience.
The social media stickers accumulated over 30 million views, with a continuously rising engagement rate.
Additionally, the brand identity created a sense of unity and belonging, resonating both internally and within the online community.