The Project
Develop a video to offer guidance to child protection officers on identifying and safeguarding children from abuse in high-risk environments.
The Why and How
Child protection officers need training to recognise signs of abuse in children and to follow appropriate procedures. Utilising storytelling allows us to establish an emotional connection, thereby enhancing the effectiveness of learning.
Taking into account their branding and previous content, my aim was to create a beautiful yet simple universe that conveys hope and clarity.
Infusing the video with a human touch, using elements such as illustrations, real-life footage, and visual infographics, not only enhances retention but also facilitates a stronger emotional connection.
© dvelasquez 2024